MRKT 450 - Marketing Management

Lecture Hour(s): 3
Lab Hour(s): 0
Credit Hour(s): 3

An integration of previous marketing course work. A study of the process of analyzing marketing opportunities, researching and selecting target markets, designing marketing strategies, planning marketing programs, and controlling the marketing effort. Spring

Prerequisite(s): MRKT 210, MRKT 331, MGMT 210, MRKT 352, and junior standing or Permission of Instructor.