2019-2020 Academic Catalog 
    
    Mar 28, 2024  
2019-2020 Academic Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MRKT 352 - Integrated Marketing Communication


Lecture Hour(s): 3
Lab Hour(s): 0
Credit Hour(s): 3

A study of the various types of planned messages used to build a brand-advertising, public relations, sales promotion, direct marketing, personal selling, packaging, events/sponsorships, and customer service. Fall

Prerequisite(s): MRKT 210 , BUSN 232   or Permission of Instructor.



Add to Portfolio (opens a new window)