MRKT 490 - Topics in Marketing

Credit Hour(s): 1-3

Advanced formal courses in diverse areas of marketing. Course may be repeated for different topics. Specific topics will be indicated by a subtitle on the student’s transcript. Areas of study might include marketing history, marketing theory, marketing strategy, non-profit marketing, services marketing, pricing, product management, international marketing, industrial marketing, direct marketing, telemarketing, public relations, wholesaling, logistics, transportation, channels of distribution, and ethics in marketing. Offered on demand.

Prerequisite(s): Consent of the instructor.