MRKT 381 - Consumer Behavior

Lecture Hour(s): 3
Lab Hour(s): 0
Credit Hour(s): 3

A study of the buying habits and preferences of consumers, models for explaining and predicting consumer and marketing behavior, consumer movements and attitudes with implications for marketing management policies and the business economy. Fundamental psychology and/or sociology courses are recommended before taking this course. Spring

Prerequisite(s): MRKT 210 or Permission of Instructor.