MRKT 372 - Selling/Sales Management

Lecture Hour(s): 3
Lab Hour(s): 0
Credit Hour(s): 3

A study of selling and sales management, persuasion, prospecting, approach, presentation, closing, legal and ethical problems in selling; direct marketing, industrial selling, and telemarketing. Includes actual sales demonstrations and projects in selling and sales management. Spring

Prerequisite(s): MRKT 210, BUSN 232 or Permission of Instructor.