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May 09, 2025
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MRKT 352 - Integrated Marketing Communication
Lecture Hour(s): 3
Lab Hour(s): 0
Credit Hour(s): 3
A study of the various types of planned messages used to build a brand-advertising, public relations, sales promotion, direct marketing, personal selling, packaging, events/sponsorships, and customer service. Fall
Prerequisite(s): MRKT 210 , BUSN 232 or Permission of Instructor.
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