HSMT 407 - Healthcare Strategy and Marketing

Lecture Hour(s): 3
Lab Hour(s): 0
Credit Hour(s): 3

This course focuses upon the purpose and function of strategy and marketing in healthcare organizations. The healthcare strategy component of the course focuses upon the role, function, and components of the strategic planning process. The healthcare marketing component focuses upon the role, function, and components of the marketing planning process. Fall

Prerequisite(s): MRKT 210 and all 300-level HSMT courses;
Corequisite(s): HSMT 405 or Permission of Instructor.