Business Administration - Marketing, B.S.

Bachelor of Science Degree Business Administration

Students in the Bachelor of Science in Business Administration program must complete the General Studies curriculum, the Business Administration Core curriculum (39 credit hours), an 18- or 24-credit hours major and a minor consisting of 12-14 credit hours. Areas from which a major may be selected include Accounting, Entrepreneurship, Management, Marketing and Sports Management. Minors are selected from among Accounting, Entrepreneurship, Information Systems, Health Services Management, Management ,Marketing, Sprots Management and Organization Leadership. Students must complete a minimum of 120 credit hours in order to graduate with a baccalaureate degree.

Business administration students who are majoring in Accounting and planning to sit for the West Virginia Certified Public Accountant examination must complete 150 hours of collegiate study. These students must take   ACCT 304 Business Law for Professional Accountants   ,   ACCT 431 Auditing Principles  and either ACCT 432 Advanced Auditing  or ACCT 424 Accounting Information Systems  among their 300- and 400- level accounting electives in order to satisfy the West Virginia CPA examination requirements.

Notes:

1. Students must take at least 50% of all 300- and 400- level courses in the Business Administration Core and their major/minor areas of study within the W. Paul Cole, Jr. College of Business.
2. Business Administration students must complete all Business Core, Major and Minor courses with a grade of ”C” or better.
3. Business Administration students are required to take the inbound and outbound program Peregrine test.

Marketing Major (18 credit hours)

• MRKT 331 - Retailing Credit Hour(s): 3
• MRKT 352 - Integrated Marketing Communication Credit Hour(s): 3
• MRKT 372 - Selling/Sales Management Credit Hour(s): 3
• MRKT 381 - Consumer Behavior Credit Hour(s): 3
• MRKT 442 - Marketing Research Credit Hour(s): 3
• MRKT 450 - Marketing Management Credit Hour(s): 3

Academic Plan of Study