COMM 415 - Communication Planning for Change

Lecture Hour(s): 3
Lab Hour(s): 0
Credit Hour(s): 3

Explore the different ways change can impact people, how communication can alleviate negative reactions, and how to work with resistance to change; introduction to formal communication plans, identifying the kinds of change that require documented plans and establishing the appropriate internal and external audiences that must be considered; define the communication objectives for each audience, identifying their needs and discovering that each audience is distinct and may need different information at different times; examine message strategy and timing, determining the content of the message, the forms of media that should be used for delivery, when to communicate with each audience, who the messenger will be, and the types of reactions to expect so that negative reactions can be effectively addressed and positive reactions can be encouraged.

Prerequisite(s): COMM 201