MRKT 442 - Marketing Research

Lecture Hour(s): 3
Lab Hour(s): 0
Credit Hour(s): 3

A study of the process of designing, collecting, organizing, interpreting, and presenting data related to the planning and the executing of the conception, pricing, promotion, and distribution of ideas, goods, and services. Spring

Prerequisite(s): MRKT 210, BUSN 310, and Junior Standing