MBA 531 - Marketing Management

Lecture Hour(s): 3
Lab Hour(s): 0
Credit Hour(s): 3

This course examines the development and implementation of marketing efforts to carry out a firm’s strategy in its target markets. Particular emphasis is placed on marketing strategies designed to create and deliver maximum value to customers and other organizational stakeholders. Students consider problems of consumer needs, market segmentation and targeting, product planning, promotion, distribution, and pricing.