COMM 400 - Public & Media Relations

Lecture Hour(s): 3
Lab Hour(s): 0
Credit Hour(s): 3

An overview of behavioral PR theories applicable to work places; qualitative and quantitative research techniques; best practices in internal and external communication; media relationship-building; crisis communication and issue anticipation; evaluation and PR’s ability to impact the bottom line; and a recipe for building a behavior-based strategic communication plan.

Prerequisite(s): COMM 201