COMM 345 - Digital Communication

Lecture Hour(s): 3
Lab Hour(s): 0
Credit Hour(s): 3

Advanced technical landscape for within branding, social media, and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences. Best practices within digital content strategy, personas, digital storytelling, writing for Search Engine Optimization (SEO) and the web, digital innovation, and the measurement of digital communication.

Prerequisite(s): COMM 201 and ARTS 250