MRKT 460 - International Marketing

Lecture Hour(s): 3
Lab Hour(s): 0
Credit Hour(s): 3

Multidisciplinary approach to global and international marketing form viewpoints of business management. Examines major marketing issues affecting companies operating in a global environment. Students achieve understanding of economic, political, and cultural differences among nations as they affect marketing opportunities and operations, and develop skills to identify and evaluate global and international marketing opportunities.

Prerequisite(s): MRKT 210 or Permission of Instructor.