SPMT 328 - Sport Management & Marketing

Lecture Hour(s): 3
Lab Hour(s): 0
Credit Hour(s): 3

An overview of the sport management profession including career opportunities, current issues and trends, and professional standards. The study of management principles as they relate to sport organizations including planning, organizing, leading, and evaluating the functions of management in sport. The study of marketing principles as they relate to sport organizations including the marketing process, marketing information systems, and internal marketing.