COMM 499 - Projects in Strategic Public Relations and Communication

Lecture Hour(s): 3
Lab Hour(s): 0
Credit Hour(s): 3

This Capstone Project is the culminating experience for students concentrating in Public Relations, designed to integrate and apply the skills, knowledge, and strategic thinking developed throughout the program. Students work individually to create a comprehensive PR campaign or project for a real-world client or simulated organization. The project involves research, planning, execution, and evaluation, with a focus on solving complex communication challenges, enhancing brand image, or engaging key publics. This hands-on experience prepares students for professional success by emphasizing creative problem-solving, ethical considerations, and effective communication strategies. The final project is presented to a panel of faculty and industry professionals, showcasing students’ readiness for a dynamic career in public relations.
This course will involve Service-Learning gaining workplace experience. (Each COMM course will include Service-Learning and students will serve as a reporter/editor of the Breaking Blues, an online department newspaper).

All projects must be approved by the faculty member teaching the course.
(Spring)

Prerequisite(s): COMM 409