MRKT 352 - Integrated Marketing Communication

Lecture Hour(s): 3
Lab Hour(s): 0
Credit Hour(s): 3

A study of the various types of planned messages used to build a brand-advertising, public relations, sales promotion, direct marketing, personal selling, packaging, events/sponsorships, and customer service. Fall

Prerequisite(s): MRKT 210, BUSN 232 .